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Flame Seal Products Launches Major Marketing Campaign at the ICAA Trade Show

Zoom  Zoom Issue Date:2011-09-23   Source:Enhanced Online News   Browse:706

HOUSTON--Flame Seal Products, Inc. has chosen this high profile Trade Show as its launch point for a major Marketing initiative in the Spray Foam Insulation market. The ICAA Convention (Insulation Contractors Association of America) is the most prominent Trade Show of the year for the Foam Insulation Market, and Flame Seal is the only fire retardant coating company exhibiting (Trade Show Display Booth).

 

“I will report results as we get responses from this very important event.”

.Virtually all major foam manufacturers are exhibiting at this show, which is being held at the Disney Contemporary Resort Hotel in Orlando, Florida. This show is heavily attended by Insulation Contractors from all over the United States, Mexico and Canada. Most major insulation contracting firms, as well as architects, designers, spec writers, distributors and suppliers attend as well.

 

A new, dynamic theme is on display at the Flame Seal booth, representative of the new Web Site dedicated to this particular market. Attending the booth will be Mike Kiser, President of Flame Seal, Craig Keyser, VP of Marketing, and the newest team member, Stephanie M. Abouzeid, who is the Company’s Sales Representative for the East Coast. Numerous meetings are scheduled between Flame Seal and several manufacturers. A number of large Insulation Contractor firms have also scheduled meetings with the Flame Seal staff during the show.

 

From the President: “It has been a tremendous effort to get our booth designed and built, as well as prepare for all aspects of this Trade Show, and I could not be more proud of the results! The booth is an excellent representation of our high tech profile and our position as the #1 Intumescent Coating in this market. We are also emphasizing our new focus on “service.” This is the embodiment of our new Marketing and Promotional Campaign. We hold the position as the Product Performance leader, as well as the #1 source for tech support and codes guidance. Now that we are selling directly to Contractors, we are able to price our product so that we are now that very rare business model: Best Product, Best Service, AND Best Price!

 

“The response to preliminary promotions with the early version of the Web Site has been tremendous. Sales are ramping up already. We look forward to truly excellent sales results going forward, after this very important trade show is complete.

 

“I will report results as we get responses from this very important event.” Michael Kiser, President

 
 
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